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A monkey could use this
material to write a riveting sales letter, ad, or email
message. The
only condition is the monkey needs to be able to read.
I'll prove it to
you. Right now I
have no idea how to write this article for Larry on " How to Easily
Use This Material to Get Gloriously Rich." So, in this case, I'm the
monkey. Now
follow my path.... I grab this material and flip through it --
which is what I'm doing right now -- and I spot a phrase...
"You don't realize it,
but in the next few minutes you're going to learn..."
I add to that phrase
something my monkey mind gives me, "...how to get people to do
your bidding by using this amazing collection of hypnotic
materials." I
now have this: "You don't realize it, but in the next few minutes
you're going to learn how to get people to do your bidding by
using this amazing collection of hypnotic materials."
There, I just wrote a
good line. Any monkey could do it, as long as said monkey can
type. If you're
like me, you'll probably want another example. Stop! Did you notice that "If
you're like me..." is one of Larry's hypnotic lines? It is. It's in this
book. My monkey mind found it and used it. And "Stop!" is from his book,
too. I saw it and tossed it into the above paragraph. Made you
look, didn't it? Here's a fact for you: Any man, woman,
child or monkey can flip through these pages and find words,
phrases, and complete sentences to help them lead and control
the minds of their readers. Hey! Did you catch what I did? The
phrase "Here's a fact for you..." is also from Larry's collection. It's
a way to assume logic without having any. It works.
And did you notice that
"Hey!" grabbed your mind? It, too, is from this collection. It's a
powerful yet simple tool for practically yelling out your reader's
name in a crowded room. It GRABS attention. Are you beginning to see how
you can use this material? Think about making use of this collection
of hypnotic material and you'll begin to feel real power.
And did you notice that
"Think about making use of..." is yet another golden nugget from
Larry's book? Yes, a monkey with typing and reading
skills just might be able to write a good letter with this amazing
collection of tried and true hypnotic words and phrases.
But more importantly,
since YOU are smarter than any monkey, by the time you finish
reading this material you will be able to take these words and
phrases and weave them into hypnotic letters and ads that get
people to act on your commands and suggestions.
Stop! Note "by the
time you finish reading..." is ALSO from Larry's priceless bag of
tricks! Can you
see why I'm so excited! As you study every word of this book you
will become amazed at how easy it will be for you to start writing
your own hypnotic material. (I can't resist. "As you study every word of
this book you will become..." is also swiped from Larry's
collection. This is becoming way too easy.) But let me confess
something: (Yes. "Let me confess..." is a hypnotic
phrase.) When
Larry wrote to me and said he compiled this material, I was
angry. ("I was
angry..." is from this collection, too.) I wanted to be the author of these gems. I
even offered to help add more gems to the package if Larry
would let me be co-author. He agreed, but I could barely think of
anything to add! Larry already did the work---and did it very
well! The further
you read into this collection, the more you will realize why
professional copywriters always have "swipe files." They use
them for inspiration. In this case, Larry has done ALL the leg work
for you. ("The
further you read into this..." is from his swipe file.) Remember when you were in
high school, and you cheated to get a passing grade? Admit it.
You did, at least once. Well, this collection is your
cheat-cheat. ("Remember when you were in high
school..." is swiped from this book, too. Do you see how easy it is
to write with this collection at hand? It's so easy I feel silly
accepting money for writing material like this for clients. But not
THAT silly.) Have you noticed yet that I began with no
idea of how to write this article and now, with the help of Larry's
collection, have written a very interesting and maybe even
hypnotic piece? ("Have you noticed yet that..." is from this
fantastic swipe file, too.) So here you are. You're holding dynamite.
Do you light it and throw it in a field to watch the dirt blow up, or
do you light it and throw it where you know lay hidden
gold? FACT:
The choice is yours. Use this material wisely. ("FACT" is swiped, too.)
Go forth and
profit. Joe Vitale is
recognized by many to be one of the greatest living copywriters.
His latest project, the
Hypnotic Writer's Swipe File is a collection of
over 1,550 copywriting gems that took him years to compile. This
is his personal swipe file that he uses to create world famous
sales letters responsible for generating millions and millions of
dollars of revenue. Click
here to learn more.
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